BBC Radio 4 listeners get new desktop companion
BBC Radio 4 today launched Choice of the Day, a new internet based service designed to keep listeners up to date with their favourite radio programs.
24 November 2004
Users will receive timed messages straight to their PC’s desktop highlighting programmes from the daily schedule. Users will also be alerted about exclusive interviews and last minute changes to scheduled programmes. Users will also have the ability to launch the BBC Radio Player directly from the alert windows.
Built with Skinkers award-winning desktop communication technology, Choice of the Day allows Radio 4 to communicate with listeners in a more direct and personal way.
Denis Nowlan, Network Manager of Radio 4 said: "This is an exciting extension to our interactive offering, enabling us to bring news of schedule highlights, along with links to online audio, direct to those listeners who chose to join the service."
Rob Noble, COO of Skinkers commented: "We're delighted to be working with Radio 4. Their well-established reputation for intelligent, quality broadcasting places them in a unique position in the broadcasting world. Choice of the Day builds on this reputation, using our state-of-the-art internet communication technology to bring a slice of Radio 4 to listeners’ desktops wherever they are across the globe".
About Skinkers
Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands.
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